On April 16, the wide-angle nature independent tour operator was part of happy elected receiving approval component 3 of the CETS, awarded by the Foundation Europarc. Supported by Parc Naturel Regional du Vercors, on which it has been established since 1984, she has offers of trips marked "Home" or "Product du Parc". However, the Agency failed to miss the boat:
"I learned that a few months ago what was component 3 of the CETS, explains Anne-Marie Billaut, founder of Wide Angle, born in associative status in 1983." We were already intimately related to the Park through the tier 2 and the Park brand, but I did not know this approach, which me was revealed by the Chargé de mission Park of Vercors tourism..."
Only a few months of the commission of April, Wide Angle has decided to be a candidate, and was able to create a strong case with the help of the PNR du Vercors and IPAMAC flying. Unlike the 2 component which focuses on a specific offer, on a service or accommodation, component 3 shows more demanding as it concerns this time above the structure in its entirety. Broader and even more focused on values related to governance, the General of the company ethics and commitment of those who embody it, strand 3 of the CETS labels therefore only committed tour operators "fully" in a logic of sustainability and respect for the territories.
Also member of ATR but little interested in the AFNOR certification, Wide Angle before a all wished to engage in this process because she "fell under the meaning", the words employed by Anne-Marie Billaut. "ATR is very focused on relations North / South between the different actors of tourism;" not that this does not concern us, but we wanted to for a long time to enter an approach that values the actions carried out in the "simple"territory french, on which there is already much to do". In this sense, component 3 of the CETS is revealed be the label coveted by the Agency; beyond the simple approval, entry into the Charter will notably allow Wide Angle to access training ground for all employees (including those who usually don't go there not), to assist in the creation of future collaborations with foreign TO and promote the networking of agencies responsible for tourism, or to highlight tourism associations or Commons working within the territory covered by the concerned Regional Natural Park by the approval.
"The marketing aspect only plays no real role in this approach, which does bring probably not more customers, often already lost before the number of existing labels... comments Anne-Marie Billaut. It is first and foremost for us proof of our seriousness, bail on tourism that we defend and carry for so many years. This is a great recognition of our work!"
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